{"id":1197,"date":"2022-11-29T00:17:58","date_gmt":"2022-11-28T21:17:58","guid":{"rendered":"https:\/\/shopifyturkiye.com\/?post_type=glossary&#038;p=1197"},"modified":"2022-12-10T21:43:29","modified_gmt":"2022-12-10T18:43:29","slug":"musteri-edinimi-customer-acquisition","status":"publish","type":"glossary","link":"https:\/\/shopifyturkiye.com\/wiki\/musteri-edinimi-customer-acquisition\/","title":{"rendered":"M\u00fc\u015fteri Edinme"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-customer-acquisition\"><span id=\"customer-acquisition\">(Customer Acquisition)<\/span><\/h2>\n\n\n\n<p>Basit\u00e7e s\u00f6ylemek gerekirse, m\u00fc\u015fteri edinme (m\u00fc\u015fteri kazan\u0131m\u0131 ya da &#8216;customer acquisition&#8217;), i\u015fletmenize yeni m\u00fc\u015fteriler \u00e7ekme s\u00fcrecidir. E-ticaret \u015firketleri i\u00e7in bu, genellikle bir web sitesine gelen trafik a\u00e7\u0131s\u0131ndan g\u00f6r\u00fcl\u00fcr.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Bununla birlikte, daha karma\u015f\u0131k bir d\u00fczeyde, m\u00fc\u015fteri kazan\u0131m\u0131, do\u011fru trafi\u011fi y\u00f6nlendirmekle ilgilidir. Bunu yapabilmek i\u00e7in, e-ticaret ekiplerinin do\u011fru insanlar\u0131 hedeflediklerinden emin olmalar\u0131 hayati \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p>\n<\/blockquote>\n\n\n\n<p>E-ticaret siteleri genellikle y\u0131l boyunca sat\u0131n alma kampanyalar\u0131 y\u00fcr\u00fct\u00fcr (s\u0131k pazarlama kampanyalar\u0131n\u0131n yan\u0131 s\u0131ra). Ba\u015ftan sona, kullan\u0131c\u0131n\u0131n m\u00fc\u015fteri yolculu\u011funda nerede oldu\u011fuyla ilgili KPI&#8217;lar\u0131 kullanarak ba\u015far\u0131y\u0131 \u00f6l\u00e7mek \u00f6nemlidir. \u00d6rne\u011fin, g\u00f6sterimlerle fark\u0131ndal\u0131\u011f\u0131 ve tekrar sat\u0131n almalarla sadakati \u00f6l\u00e7mek.<\/p>\n","protected":false},"excerpt":{"rendered":"M\u00fc\u015fteri edinme ya da &#8216;customer acquisition&#8217;, i\u015fletmenize yeni m\u00fc\u015fteriler \u00e7ekme s\u00fcrecidir. \n","protected":false},"author":1,"featured_media":1506,"parent":0,"template":"","glossary-cat":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.5 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Edinme Nedir? &#8212; SHOPIFY T\u00dcRK\u0130YE<\/title>\n<meta name=\"description\" content=\"Shopify i\u00e7in M\u00fc\u015fteri Edinme hakk\u0131nda detayl\u0131 bilgiler.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopifyturkiye.com\/wiki\/musteri-edinimi-customer-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri Edinme\" \/>\n<meta property=\"og:description\" content=\"Shopify i\u00e7in M\u00fc\u015fteri Edinme hakk\u0131nda detayl\u0131 bilgiler.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shopifyturkiye.com\/wiki\/musteri-edinimi-customer-acquisition\/\" \/>\n<meta property=\"og:site_name\" content=\"SHOPIFY T\u00dcRK\u0130YE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/shopifytr\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-10T18:43:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shopifyturkiye.com\/wp-content\/uploads\/2022\/11\/musteri-edinim.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"893\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@shopify_tr\" \/>\n<meta name=\"twitter:label1\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shopifyturkiye.com\/wiki\/musteri-edinimi-customer-acquisition\/\",\"url\":\"https:\/\/shopifyturkiye.com\/wiki\/musteri-edinimi-customer-acquisition\/\",\"name\":\"M\u00fc\u015fteri Edinme Nedir? 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